We designed and ran a contest with a Crosley turntable Limited Edition as a daily prize, accompanied by a €50 voucher to purchase the vinyls that have made the history of music. The final drawing prize was a trip for 2 to New York to discover American pop culture with a music experience on Broadway and a dinner at the Cipriani restaurant. To support the initiative, we created the graphic design of on-pack communications and point-of-sale visibility materials.